A huge benefit to implementing Flash in a Web site is its awesome ability to create engaging content that is also highly interactive. Web users in today's world enjoy elements like interactive graphs, charts, infographics and video – to name just a few.

Rightfully so, there is a large focus on search engine optimization (SEO) and its ability to drive traffic to a Web site. While this is obviously a critical factor, what do you do with your Web traffic once the visitors are there?

The focus needs to center on one of two things:

1. keeping visitors on the page, or

2. bringing visitors further into your site by giving them something to read or do once they get there